• Course Catalog

    Professional Crafts (PCR)

  • PCR-212, Lecture: 2, Credits: 2
    Fall 2014
    Craft Marketing

    This course introduces marketing and business planning as applied to hand crafts and development of a written marketing plan. Emphasis is placed on self-evaluation, goal setting, development of a business idea, presentation skills, professional image, and organizing and writing a marketing plan. Upon completion, students should be able to demonstrate realistic craft marketing goals, individual presentation skills, and professional image and organize, write, and present a marketing plan.