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HCC to Offer "Market Your Business to Success: Establish Yourself as an Expert"

The Small Business Center at Haywood Community College will offer a free seminar, Market your Business to Success: Establish yourself as an Expert” on Tuesday, March 16, from 6-8 pm on campus in the Student Center, first floor. Any business, and especially service businesses, must deal with competition, savvy consumers, and a changing marketplace. But by establishing yourself as an expert in your field, you can raise your business up above the competition; instill confidence in your customers that you are a true professional worth every penny; and create a backlog of work. In this evening seminar you will learn strategies to:

• Become recognized as a leader in your industry
• Win bids over your cost cutting competition
• Close more sales, and increase the quality of your sales
• Open your business up to new markets, and stay ahead of the curve

The presenter is Gregory Paolini of Waynesville. Paolini designs and creates handmade wood furniture. His work has been featured in numerous books, magazines, and newspapers, including the preeminent Fine Woodworking Magazine. In addition, Paolini has authored freelance articles and advice columns for several publications, including Woodwork, Fine Woodworking, and Cabinetmaker magazines. Taunton Publishing will release his woodworking book and video in this fall. To preregister for this free seminar, call the Small Business Center at 627 4512.

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