The Home and Party Store - Small Business Success Stories
Gail Howell opened her retail store in May 2000. She had worked in the lumber industry as a bookkeeper and eventually as a general manager. When her employer decided to sell the business, she decided it was time to embark on a new career. But it was scary. What could she do after 22 years? Gail researched high traffic areas and tried to figure out what was needed, discovering that the nearest party supply store was in Asheville. During this phase, she saw business seminars listed in the local paper and called the Small Business Center to learn more. She then took advantage of timely seminars. One was called “Dynamite Marketing.” She still uses some of those ideas today. Gail specializes in cake-decorating supplies, wedding invitations and accessories, and a large variety of decorating and party supplies, including balloons and helium tank rental. She also carries candles and gifts. Being a one-person operation, she takes pride in providing personalized customer service—the kind of attention large stores only wish they could provide. The Home and Party Store is open Monday through Saturday from 10 a.m. until 6 p.m. Congratulations, Gail, on your soon-to-be two years in business. We wish you many prosperous years to come!