FOR IMMEDIATE RELEASE

Contact: Sharron Donnahoe @ 627 4512

Date: October 13, 2006

HCC TO OFFER EXTENDED SEMINAR ON MARKETING FOR THE CRAFTSPERSON & ARTIST

The Small Business Center of Haywood Community College will offer two free seminars entitled "Successful Marketing for the Craftsperson & Artist" (Part 1), October 24, and a continuation of the workshop (Part 2) on October 31. Both programs will be held from 6:00 to 9:00 PM, at Regional High Technology Center in the Waynesville Industrial Park and will aid the craftsperson or artist in developing a marketing plan aimed at increasing sales and profit. The hands-on seminars will also emphasize excellence in product as well as efficient ways to broaden public awareness through effective advertising. As a unique feature of the program, attendees are encouraged to bring samples of their product to the seminar.

The workshop(s) will focus on:

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How to begin letting the world know about you and your craft

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How to keep track of those important "no fun" expenses to insure your profitability

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Pricing to insure survival and what to do if your product isn't selling

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How to approach independent shops and galleries

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Selling through craft fairs; includes how to find out about available shows and all those little things about shows you may not know

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Selling through trade shows

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Designing your booth at shows and why presentation is so important

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Successful marketing tips, including press releases, business cards and gift tags

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Designing your own logo, business card, flyer or brochure.

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Exploring the very essence of exactly what your marketing story needs to say.

The presenter for this topic is Linda Rozelle of Greensboro, NC. Rozelle has a diverse background in commercial art, has designed hundreds of corporate identity programs nationwide and has been nationally recognized for excellence in advertising. For several years, audiences have found Roselle's creativity and humor a captivating vehicle as she delivers a strong message for the small business owner and entrepreneur. A specialist in cartooning, these seminars are as entertaining as they are informative. For more information or to preregister, call The Small Business Center at 627-4512.