DATE: March 23, 2007

HCC Offers Seminar on Branding Your Business

The Small Business Center at Haywood Community College will offer a free workshop entitled “Stand Out from the Herd: Branding Your Product or Business”, on Tuesday, April 3 from 6-9 p.m. at the Student Center building on campus. Want to set yourself apart from your competitors? Maybe you just want to create market share for a new product or service. Either way, if getting noticed and getting ahead is important to you or your business, this session is for you! The workshop begins by having you figure out what business you are in and what you have to offer - your competitive advantage. Then you'll take a good look at who your target market is and how to appeal to them. Topics covered will include analyzing the competition, image and packaging, and the laws of branding. Participants are encouraged to bring current marketing materials. After this session, you'll think differently about your products or your business - and soon everyone else will too!

The presenter is Denise Ryan owner of FireStar, a Raleigh-based business that has re-energized thousands of people, waking them up to their full potential and helping them get everything they can out of their lives and their work. Ryan has spoken for Fortune 500 companies as well as small businesses. She has addressed audiences ranging from senior military officers to school secretaries. And what is the most telling about Ryan’s presentations is that once an organization has worked with her, they can't wait to have her back. Her infectious enthusiasm, her big smile, and her candor are her trademarks. Audiences love her humor and the tools she gives them to bring the fire into their lives - both personally and professionally.

To preregister for this free seminar, call the Small Business Center at 627 4512.