The Small Business Center of Haywood Community College will offer a free seminar entitled “Marketing for the Craftsperson & Artist”, on Tuesday, October 7. This popular program will be held from 6:00 to 9:00 PM on campus in the Student Center first floor. It will aid the craftsperson or artist in developing a marketing plan aimed at increasing sales and profit. The workshop will focus on:

  • How to begin letting the world know about you and your craft
  • How to keep track of those important “no fun” expenses to insure your profitability
  • Pricing to insure survival and what to do if your product isn’t selling
  • How to approach independent shops and galleries
  • Selling through craft fairs; includes how to find out about available shows and all those little things about shows you may not know
  • Selling through trade shows

On Monday, October 13, a follow-up workshop will be offered entitled, “Marketing for the Craftsperson & Artist…Part II”. This will also be held from 6:00 to 9:00 PM, at HCC’s Student Center Building, first floor. The seminar will emphasize excellence in product as well as efficient ways to broaden public awareness through effective advertising. As a unique feature of the program, attendees are encouraged to bring samples of their product to the seminar. The workshop will focus on:

  • Designing your booth at shows and why presentation is so important
  • Successful marketing tips, including press releases, business cards and gift tags
  • Designing your own logo, business card, flyer or brochure
  • Exploring the very essence of exactly what your marketing story needs to say

The presenter is Linda Rozelle of Greensboro, NC. Rozelle has a diverse background in commercial art, has designed hundreds of corporate identity programs nationwide and has been nationally recognized for excellence in advertising. For several years, audiences have found Roselle’s creativity and humor a captivating vehicle as she delivers a strong message for the small business owner and entrepreneur. A specialist in cartooning, this seminar is as entertaining as it is informative. For more information or to pre-register for this free seminar, call the Small Business Center at 627-4512.