The Small Business Center of Haywood Community College will offer a free seminar entitled “Marketing for the Craftsperson & Artist”, on Wednesday, April 15. This popular program will be held from 6:00 to 9:00 PM on campus in the Student Center, first floor and will aid the craftsperson or artist in developing a marketing plan aimed at increasing sales and profit. This hands-on seminar will also emphasize excellence in product as well as efficient ways to broaden public awareness through effective advertising. The workshop will focus on:
- How to begin letting the world know about you and your craft
- How to keep track of those important “no fun” expenses to insure your profitability
- Pricing to insure survival and what to do if your product isn’t selling
- How to approach independent shops and galleries
The presenter for this topic is Linda Rozelle of Greensboro, NC. Rozelle has a diverse background in commercial art, has designed hundreds of corporate identity programs nationwide and has been nationally recognized for excellence in advertising. For several years, audiences have found Roselle’s creativity and humor a captivating vehicle as she delivers a strong message for the small business owner and entrepreneur. A specialist in cartooning, these seminars are as entertaining as they are informative. For more information or to preregister, call The Small Business Center at 627-4512.