Have you ever wanted to build your own Business CMS website? Or, gain a greater understanding of what Google Analytics is actually telling you about your business? The Small Business Center at Haywood Community College will offer a free three part digital marketing series for small business owners. “Build Your Business’ Website Using WordPress CMS” will be held on Monday, September 12. “Using Analytics to Develop Your Business Platform” will be held on Monday, September 19. “An Entrepreneur’s Guide to Bridging the Digital Divide” will be held on Monday, September 26. Each of these seminars will be held from 4 until 7 p.m. on the HCC campus in Library Room 206.

Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. “Build Your Business’ Website Using WordPress CMS” will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics covered will include: initial setup, inserting content, selecting the correct template, selecting the correct plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit greatly. Laptop recommended but not required.

How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people's attention the longest? Google Analytics offers the free tool to track and improve business. In the “Using Analytics to Develop Your Business Platform” seminar, participants will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an introduction to the short and long term benefits of utilizing Google Analytics to help grow website traffic. Mobile activity, social media, and live tracking will also be discussed.

“An Entrepreneur’s Guide to Bridging the Digital Divide” will inform business owners on web-based resources and tools that can streamline day-to-day operations for their business and alleviate stress from the digital world. This class will help business owners understand the Internet as it continues to evolve and integrate into optimal business performance. Topics covered include: website tracking using Google Analytics, Search Engine Optimization, blogging platforms, WordPress, social media basics, and many web-based applications that are free to use online (Evernote, Dropbox, AnyMeeting, Mint, etc).

All three seminars are taught by Boomer Sassmann, owner and founder of Big Boom Design. With a degree from Appalachian State University in product design and a passion for web development, Sassmann has run this Asheville based design agency since 2007. Currently, he manages a team of 6 employees and supports over 300 companies across the United States. Since moving to Asheville, Boomer has been involved with the AB-Tech Business Incubator, organizer of the Asheville WordCamp conference, and consultant to hundreds of local business owners. His passion for web development, coupled with a drive to “bridge the digital divide,” has resulted in a unique educational approach to empowering local business owners about the internet. He is a serial entrepreneur, designer, builder and all around maker.

Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services and resources provided by the Small Business Center. The NC Community College’s Small Business Center Network assists in starting an average of more than 600 businesses each year. Small Business Centers have an economic impact in 90% of all NC Counties each year, helping to create and retain nearly 3,000 jobs annually.

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