The Small Business Center at Haywood Community College will offer a free Social Media Marketing Summit – Maximizing Your Social Media for small business owners 9:00 a.m.- 8:00 p.m., Thursday, April 19 on the HCC campus. The multitrack summit will feature seminars on social media marketing for current and prospective business owners. Pictured is Speaker Chisa Pennix-Brown, owner of Lady Bizness .

The Social Media Marketing Summit – Maximizing Your Social Media will include the following seminars:

“Maximizing Facebook for Your Business,” 9:00 a.m.-12:00 p.m.

Facebook is over 10 years old and it is still changing. Now that you have it, this workshop will help small business owners understand the analytics; make posting easier and automated; understand how to Go Live; and use groups and video within the platform for your brand.

“Maximizing Instagram for Your Business,” 1-4:00 p.m.

Once you have Instagram, the next question is how do you use it to maximize marketing and branding for your company? This hands-on course will show small businesses how to: post and when the best times are for their brand; create and upload video; and go live and use hashtags to attract potential clients.

 “Tools for Social Media,” 5-8:00 p.m.

This course is designed to help you, the small business owner put the pieces together. If you have a disjointed strategy or no strategy at all, this seminar will help you navigate your current marketing plan and enhance it with proven social media strategies. This hands-on workshop will enable attendees with the skills to: automate daily marketing tasks; find targeted content to share with their audience; and connect all their social media outlets to maximize reach.

Speaker Chisa Pennix-Brown, owner of Lady Bizness will provide in-depth sessions fit for the beginner and advanced digital marketer alike. Participants can register for any or all of these seminars or pick and choose from each. Pre-registration is required as seating is limited.

Visit or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services, and resources provided by the Small Business Center. The NC Community College’s Small Business Center Network facilitates an economic impact in 90 percent of all NC counties each year and ranks number one in the U.S. for total business seminars and participants. In addition, the network helps start an average of over 700 businesses every year and works to create and retain 3,800 jobs annually for North Carolina. Visit for more information.