The Small Business Center at Haywood Community College will offer a free seminar titled, “Marketing Your Business,” Tuesday, April 2, 5:30-8:30 p.m. at the HCC Regional High Technology Center, room 3021.

Marketing for the 21st century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment, and differentiate between branding, advertising and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.

The presenter will be Russ Seagle. Seagle is the executive director of The Sequoyah Fund, Inc., a Community Development Finance Institution located in Cherokee, NC. He is also the owner of Seagle Management Consulting, a small business consulting and development firm located in Cullowhee, NC. Russ speaks frequently on small business topics, including business planning, time management, customer service and marketing.

“Marketing Your Business” is part of the Business Startup Series. Geared toward early stage entrepreneurs and those looking to start a business, the free series is comprised of the top eight pillars critical to the successful foundation of a business. The sessions will feature industry experts to walk you through each topic in detail. Attendees are welcome to attend a single session of interest or the entire series.

Additional seminars in this series include:

“How to Find Your Customers” will be held Tuesday, April 16, 5:30-8:30 p.m.

“Financing Your Business” will be held Thursday, April 23, 5:30-7:30 p.m.

Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services, and resources provided by the Small Business Center. The NC Community College’s Small Business Center Network facilitates an economic impact in 90 percent of all NC counties each year and ranks number one in the U.S. for total business seminars and participants. In addition, the network helps start an average of over 700 businesses every year and works to create and retain 3,800 jobs annually for North Carolina. Visit ncsbc.net for more information.