Haywood County draws many visitors annually to the beautiful mountains. What many people may not realize are the wide variety of businesses directly linked to tourism.

“Restaurants, breweries, coffee shops, boutiques and gift shops, furniture makers, artisan crafters, potters, galleries, wedding venues, spas, and so much more are also tourism related businesses,” explains Brindley Faile, Haywood County Tourism Development Authority digital marketing and public relations manager. “Because they too create an experience for a visitor.”

The Small Business Center at Haywood Community College and the Haywood County Tourism Development Authority will offer the second workshop in the free Social Media & Tourism Marketing Series for Small Business Owners – Analytics, Reviews and ROI 5:30 – 8:30pm on Thursday, September 5th at the College’s Regional High Technology Center.

Faile will be the speaker for this unique series as small business owners discover the latest tourism marketing trends and how to successfully employ social media and digital marketing strategies to grow their business. Attendees will gain actionable tips to improve marketing, utilization of Facebook and Instagram, Google Analytics and your overall online presence.

Now that you've established your social media presence, it's time to understand your greater online influence during session two of the series – Analytics, Reviews and ROI. During this workshop Small Business Owners will walk through the basics of Google Analytics, Online Reviews, what the numbers mean, and how to use analytics for your small business strategies.

“Many small businesses struggle with managing their marketing efforts in addition to all the other tasks they must juggle in a day,” says Faile. “These seminars will help aid planning and strategy implementation so that their social media and marketing workflows will be less time consuming and more effective.”

The remaining seminar in the series will include Creating an Experience that Sells-October 3.

Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services and resources provided by the Small Business Center. The NC Community College’s Small Business Center Network assists in starting an average of over 600 businesses each year. Small Business Centers have an economic impact in 90 percent of all NC Counties each year, helping to create and retain nearly 3,000 jobs annually.