The Small Business Center at Haywood Community College will offer a Free Seminar, “Creating an Experience That Sells” Thursday, October 3, 5:30-8:30 p.m. in the College’s Regional High Technology Center auditorium as part of the Social Media & Tourism Marketing Series for Small Business.

Haywood County draws many visitors annually to the beautiful mountains. What many people may not realize is that a wide variety of businesses are directly linked to tourism.

“Restaurants, breweries, coffee shops, boutiques and gift shops, furniture makers, artisan crafters, potters, galleries, wedding venues, spas, and so much more are also tourism related businesses,” explains Brindley Faile, Haywood County Tourism Development Authority digital marketing and public relations manager. “Because they too create an experience for a visitor. Those businesses are what visitors actually do and spend money on while in town. The employees of those businesses are who have to power to shape a visitor's view of Haywood County and whether or not they will return.” 

Authentic Marketing is key to any small business marketing strategy. With increasing customer segments looking for more than just a product or service, the need to create a memorable experience is needed. During this seminar, attendees will learn the tools and tips to create an experience that sells FOR YOU. Discover the latest tourism marketing trends and how successful small businesses employ strategies to grow your small business. 

Faile will be the presenter for the “Creating an Experience That Sells” seminar.

Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services and resources provided by the Small Business Center. The NC Community College’s Small Business Center Network assists in starting an average of over 600 businesses each year. Small Business Centers have an economic impact in 90 percent of all NC Counties each year, helping to create and retain nearly 3,000 jobs annually.