The Small Business Center at Haywood Community College will offer a free live webinar series, Marketing & Monetization for Small Business. Speakers, Chisa Pennix-Brown and Aisha Adams will provide engaging content for current and prospective small businesses. Webinars will cover topics from creating content that resonates with your customer to building your online presence, and the how-to behind creating a media plan.

The series will launch with The Content Formula Wednesday, May 20, 2-3:30 p.m. with Adams. Small business owners will learn how to activate the ‘know, love and trust’ factor on and offline. Participants will learn strategies for showing up as experts online and the ‘how-to’ behind authentic marketing for small business.

The remainder of the series will feature Pennix-Brown and include the following webinars:

How to Monetize Your Ideas Online - Tuesday, May 26, 2-3 p.m.

You have plenty of ideas in your head. Now it’s time to monetize them! Have a great idea for offering services and products online to expand your brand? There are plenty of ways to increase your bottom line and monetize your ideas. This interactive workshop will help you find the tools, best online practices and marketing to create E-books, podcasts, blogs, webinars and magazines.

 Websites Made Easy - Tuesday, June 9, 2-3 p.m.

Want to design a website, but don't know where to start? Have a website and want to start over? All businesses need an online presence and this webinar will help you create a winning site. This interactive workshop will help you review multiple site options; understand the differences in blogs, traditional sites, and landing pages; create content that uses keywords and reinforces SEO; and analyze good design that you can implement.

How to Develop a Media Plan for Your Small Business - Tuesday, June 16, 2-3 p.m.

A media kit is a document containing information about your business, product, or event. Every business should have a media kit that highlights their value, services, and accomplishments. This lively workshop will show you how to create a media kit using Canva. The webinar will provide the tools you need to create a template for a one-sheet and a short presentation style media kit.

It is highly recommended that participants create a free account on Canva before starting this class. Alternative apps will also be suggested. However, if you want to follow along with the onscreen workshop, it is suggested to have the Canva app.

Attendees may register for one webinar or all four. Preregistration is strongly encouraged. Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today.

Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services, and resources provided by the Small Business Center. The NC Community College’s Small Business Center Network facilitates an economic impact in 90 percent of all NC counties each year and ranks number one in the U.S. for total business seminars and participants. In addition, the network helps start an average of over 700 businesses every year and works to create and retain 3,800 jobs annually for North Carolina. Visit ncsbc.net for more information.