The Small Business Center at Haywood Community College will offer a free four-part Results-Driven Social Media webinar series 6–7:30 p.m., Tuesdays, March 2-23. Participants will learn concepts from understanding the different social media platforms and how to get results through social media to how to use paid ads online with speaker Martin Brossman.

Series will include:

Understanding the Right Online Presence for Your Business to Success - Tuesday, March 2, 6-7:30 p.m.

During this session, attendees will learn more about customer identification, creating compelling stories, social media and digital strategy, and receive an introduction to the changing world of marketing. Attendees will also learn more about social media platforms, including LinkedIn, Facebook, Instagram, Twitter, YouTube, Pinterest and Blogs.

Understanding the Different Social Media Platforms and Web Locations So You Know Which is Right for You-Build Your Plan! The Deep Dive! - Tuesday, March 9, 6-7:30 p.m.

This session will deep dive into each of the major social media platforms and digital marketing opportunities. Attendees will review similarities and differences, terms of operation, content creation, scheduling and posting tools, and how to build the right marketing plan for your business.

Getting Ongoing Results for Social Media-Keeping It Going and Growing! - Tuesday, March 16, 6-7:30 p.m.

During this session, attendees will begin building a marketing and social media plan. The session will address building a social media schedule, plan and policy development, social media management, and customer service. Attendees will also learn how to get more 5-star reviews, and how to deal with poor reviews; creating, collection and curating relevant content, and how to use photo and video to drive sales.

Integrating It All and the Right Use of Paid Ads Online-Using Paid Ads Right That Work! -Tuesday, March 23, 6-7:30 p.m.

The final session in this series will address the fundamentals of Facebook and Google paid ads, platform analytics, getting on directories and how to find out which directories your small business needs to be on. Attendees will also learn more about staying connected to your customer, email marketing and integration, building a way to adapt and change to market shifts, and keeping score – monitoring your reputation online.

Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services, and resources provided by the Small Business Center. The NC Community College's Small Business Center Network facilitates an economic impact in 90 percent of all NC counties each year and ranks number one in the U.S. for total business seminars and participants. In addition, the network helps start an average of over 700 businesses every year and works to create and retain 3,800 jobs annually for North Carolina. Visit ncsbc.net for more information.