The Small Business Center at Haywood Community College will offer a free three-part Social Media Marketing Summit Tuesday, May 11, 9:00 a.m. to 5:00 p.m. at the Regional High Technology Center - Auditorium. Summit will feature speaker, Martin Brossman.

Social Media is becoming more and more important for the long-term success of most businesses. It is critical you have the plan to enhance your brand, generate leads, and assist customer retention and customer service.

Sessions will include:

Fundamentals of Social Media Marketing and Management, 9-11:30 a.m.

During this workshop, attendees will learn:

 

  • How to choose the correct channels for your business and optimize their use
  • Create and share content of value
  • Targeting content to specific buyers
  • How to be interruption that is welcomed
  • Setting up a social media calendar to manage your posting
  • Free and low-cost tools to help you manage and schedule social media

 

Facebook for Business and Intro to Facebook Ads, 12-2:30 p.m.

Are you interested in learning how to use Facebook for your small business but having a hard time understanding how to make real money with it? Are you concerned about adding one more thing to your to-do list? Many businesses use Facebook, but most don't know how to do it strategically.

During this workshop, attendees will learn:

  • How to use Facebook to generate repeat business and increase marketing ROI 
  • How to build a Facebook page that makes you stand out from your competition 
  • How to read and interpret Facebook page performance statistics
  • How to get started with Facebook ads and boosting posts
  • How to create low-cost ad tests and analyze Facebook insights  

Instagram and Pinterest for Business Success, 3-5 p.m.

Instagram and Pinterest are the go-to platforms to maximize the exposure of your product or service.

During this workshop, attendees will learn:

  • the differences and similarities of both platforms
  • how to effectively integrate both platforms into your marketing mix
  • an understanding of which is the right one to use and what combination is key to maximizing your profitability

Visit SBC.Haywood.edu or call 828.627.4512 for additional information or to register today. Seating is limited and preregistration is required for attendance. 

Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services, and resources provided by the Small Business Center. The NC Community College's Small Business Center Network facilitates an economic impact in 90 percent of all NC counties each year and ranks number one in the U.S. for total business seminars and participants. In addition, the network helps start an average of over 700 businesses every year and works to create and retain 3,800 jobs annually for North Carolina. Visit ncsbc.net for more information.