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SBC Webinar Series


The Small Business Center at Haywood Community College will offer a free online series for those looking to start a small business. The series will include learning opportunities on key topics ranging from writing a business plan and financing to marketing and bookkeeping. Not just for new or aspiring business owners, these webinars are sure to benefit established business owners as well.

The series will continue with How to Find Your Customers, Tuesday, January 19, 2-4 p.m. Consumer preferences are shifting and market research isn't just for startups; it's an important ongoing process for every small business. Developing a focused and effective marketing strategy requires up-to-date market analysis. Discover the variety of market research tools that will give you information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.

How to Write a Business Plan will be held Tuesday, February 9, 5-7 p.m. A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. Attendees will walk through the components of a business plan to help you lay the foundation for success. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don'ts of writing a plan and steps for making the process easy.

Marketing Your Business will be held Tuesday, February 16, 5-7 p.m. Marketing for the 21st-century small business is more dynamic and challenging than ever, add in the COVID economy and even more so. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment, and differentiate between branding, advertising, and grassroots marketing. Explore the components of an effective marketing plan in this seminar.

Basics of Bookkeeping will be held Tuesday, February 23, 2-4 p.m. Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decision. If you're a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

Financing Your Small Business will be held Tuesday, March 23, 4-6 p.m. Financing continues to be a challenge for many small business owners. Questions range from, who will give me money for my business idea and what do they need from me? How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs.

Business Tax Essentials will be held Tuesday, April 6, 9:30-11:30 a.m. This seminar will cover the basic requirements to help NC businesses understand the laws and obligations necessary to be a tax compliant business. Participants will learn about filing and administrative requirements, the basics of NC sales & use tax law, and the basics of NC withholding tax law in addition to receiving directions for completing sales tax and withholding returns and for filing and paying online.

Visit or call 828.627.4512 for additional information or to register today. Thinking about starting a business in Haywood County or growing an existing business? Take advantage of the programs, services, and resources provided by the Small Business Center. The NC Community College's Small Business Center Network facilitates an economic impact in 90 percent of all NC counties each year and ranks number one in the U.S. for total business seminars and participants. In addition, the network helps start an average of over 700 businesses every year and works to create and retain 3,800 jobs annually for North Carolina. Visit for more information.